| Advertising, Economy and Societies in Africa Contributor(s): Olatunji, Rotimi Williams (Author) |
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ISBN: 3639293843 ISBN-13: 9783639293845 Publisher: VDM Verlag OUR PRICE: $81.05 Product Type: Paperback Published: December 2010 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies |
| Physical Information: 0.56" H x 6" W x 9" (0.81 lbs) 248 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advertising, an essential aspect of communication, drives not only the economy of a nation, but also affects the society tremendously.The book examines the impact of economic adjustment programs on the advertising industry as it relates to advertising creativity, agency management, employees job satisfaction, ethical standards, media planning, and local advertising agencies foreign alignment. This fifteen chapter book covers both theory and practice of Advertising in Nigeria. It is rich in empirical data which are related to advertising, the economy and society. The book will be useful not only to scholars in Communication, but also the scholars in the field of Economics and Sociology, marketing and related fields. |