| A Survey of Digital Printing in Home Décor Textiles Contributor(s): Needham, Meredith (Author) |
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ISBN: 3639298586 ISBN-13: 9783639298581 Publisher: VDM Verlag OUR PRICE: $50.27 Product Type: Paperback Published: November 2010 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Crafts & Hobbies | Dye |
| Dewey: 746.62 |
| Physical Information: 0.16" H x 6" W x 9" (0.25 lbs) 68 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This thesis examines the rising focus on digital textile printing in the home décor industry. The current textile market is dominated by roto-gravure and screen printing, making small, customized orders impossible. Industry analysts are predicting increases in digital printing because of customers' increasing demands for a wider selection of products, as well more customized products. This changing desire is termed "mass customization" and is the lens through which the research is conducted. The findings show that sample printing is still a huge market for digital, while companies are slowly increasing their one-to-one custom textile sales. |