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"Americanization: the Spread of American Culture around the Globe"
Contributor(s): Lebedeva Irina (Author)
ISBN: 3639853962     ISBN-13: 9783639853964
Publisher: AV Akademikerverlag
OUR PRICE:   $36.83  
Product Type: Paperback
Published: August 2015
Qty:
Additional Information
BISAC Categories:
- Social Science | Sociology - General
Physical Information: 0.2" H x 6" W x 9" (0.30 lbs) 84 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The book focuses on the currently popular sociological phenomenon "Americanization". The author aims to analyse the reasons for the spread of American culture and American system of values in general. In its attempt to establish the prerequisites for the expansion of the ideas and norms made in the USA, the work covers economic, social, political and cultural spheres of life where certain traits of Americanization can be identified. Considering the reaction of the cultures receiving American values, the book comes to a conclusion that Americanization is a process of ambivalent nature. The readers are encouraged to find out about the influence (constructive or destructive) that Americanization entails.