| Vertical Price Coordination and Brand Care: Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance 2013 Edition Contributor(s): Ahlert, Dieter (Author), Schefer, Benjamin (Author) |
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ISBN: 3642355692 ISBN-13: 9783642355691 Publisher: Springer OUR PRICE: $52.24 Product Type: Paperback Published: April 2013 |
| Additional Information |
| BISAC Categories: - Law | Commercial - General - Business & Economics | Marketing - General - Business & Economics | Industries - General |
| Dewey: 330 |
| Series: SpringerBriefs in Business |
| Physical Information: 0.19" H x 6.14" W x 9.21" (0.32 lbs) 84 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. |