| Mercedes Benz Cars Germany - Market Analysis: Using the Approach of SWOT and PEST Analysis Contributor(s): Ketschau, Thilo (Author) |
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ISBN: 3656391610 ISBN-13: 9783656391616 Publisher: Grin Verlag OUR PRICE: $40.76 Product Type: Paperback Published: March 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Management - General |
| Physical Information: 0.1" H x 5.83" W x 8.27" (0.14 lbs) 40 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars market related situation is assessed. |
