| Social Innovation for Business Success: Shared Value in the Apparel Industry 2014 Edition Contributor(s): Schmitt, Julia (Author) |
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ISBN: 3658054603 ISBN-13: 9783658054601 Publisher: Springer Gabler OUR PRICE: $52.24 Product Type: Paperback Published: March 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Production & Operations Management - Business & Economics | Strategic Planning |
| Dewey: 650 |
| Series: Bestmasters |
| Physical Information: 0.27" H x 5.83" W x 8.27" (0.34 lbs) 99 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success. |