| Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising 2015 Edition Contributor(s): Banks, Ivana Busljeta (Editor), de Pelsmacker, Patrick (Editor), Okazaki, Shintaro (Editor) |
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ISBN: 3658081317 ISBN-13: 9783658081317 Publisher: Springer Gabler OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: December 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Management - General |
| Dewey: 650 |
| Series: European Advertising Academy |
| Physical Information: 0.81" H x 5.83" W x 8.27" (1.24 lbs) 330 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. |