| Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement 2017 Edition Contributor(s): Zabkar, Vesna (Editor), Eisend, Martin (Editor) |
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ISBN: 3658187301 ISBN-13: 9783658187309 Publisher: Springer Gabler OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: June 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: European Advertising Academy |
| Physical Information: 0.75" H x 5.83" W x 8.27" (1.14 lbs) 293 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. |