| Strategic Management of Market Niches: A Model Framework 2018 Edition Contributor(s): Ocvirk, Gorazd (Author) |
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ISBN: 3658203633 ISBN-13: 9783658203634 Publisher: Springer Gabler OUR PRICE: $52.24 Product Type: Paperback Published: December 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Strategic Planning - Business & Economics | Entrepreneurship |
| Dewey: 658.1 |
| Series: Schriften Zur Unternehmensentwicklung |
| Physical Information: 0.51" H x 5.83" W x 8.27" (0.65 lbs) 231 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. |
