| Strategic Equity Partnerships in Professional Football: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga 2020 Edition Contributor(s): Duffner, Tobias (Author) |
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ISBN: 3658313005 ISBN-13: 9783658313005 Publisher: Springer Gabler OUR PRICE: $52.24 Product Type: Paperback Published: July 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management Science - Sports & Recreation - Business & Economics | Economics - General |
| Physical Information: 0.85" H x 5.83" W x 8.27" (1.10 lbs) 353 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action. |
