| Through a Lens of Scarcity: Health Communication in a Low-Income Context 2021 Edition Contributor(s): Luetke Lanfer, Hanna (Author) |
|
 |
ISBN: 3658349131 ISBN-13: 9783658349134 Publisher: Springer vs OUR PRICE: $94.99 Product Type: Paperback Published: September 2021 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Social Science | Sociology - General - Social Science | Social Classes & Economic Disparity |
| Physical Information: 0.92" H x 5.83" W x 8.27" (1.18 lbs) 387 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. |
