| The Role of Mass Media in Rural Development of Pakistan Contributor(s): Malik Muhammad Samar (Author), Khan Muhammad Qamar (Author), Qaisrani Saeed Ahmad (Author) |
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ISBN: 3659140392 ISBN-13: 9783659140396 Publisher: LAP Lambert Academic Publishing OUR PRICE: $56.33 Product Type: Paperback Published: February 2014 |
| Additional Information |
| BISAC Categories: - Computers |
| Physical Information: 0.24" H x 6" W x 9" (0.35 lbs) 100 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Mass media, the fourth pillar of democracy plays a pivotal role in up-keeping the socio- political system of a country sound and healthy. Due to the advancement of information and communication technology (ICT), the role of mass media has been multiplied to a higher order. Man has conquered time and space due to this modern technology.Mass media really connects the whole universe with a noble mission to share the sorrows and sufferings, pains and strains, success stories of the society. It always, if properly managed, takes a vital part in political affairs.Mass media perform the role of a dynamic watchdog and erects its fingers towards any backlog in a system. It diagnoses the system and opens the pitfalls and tries to rectify it.In this sense, it is a comprehensive and multidimensional concept and encompasses the development of agriculture and allied activities, village and cottage industries, socio-economic infrastructure, community services and facilities, and above all the human resources in rural areas. |
