| Rabota S Klientami V Erp-Sisteme Kommercheskoy Organizatsii Contributor(s): Tret'yakov Fyedor (Author), Serebryanaya Liya (Author) |
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ISBN: 3659380393 ISBN-13: 9783659380396 Publisher: LAP Lambert Academic Publishing OUR PRICE: $63.51 Product Type: Paperback Language: Russian Published: April 2013 |
| Additional Information |
| BISAC Categories: - Computers |
| Physical Information: 0.34" H x 6" W x 9" (0.50 lbs) 148 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: V usloviyakh sovremennoy rynochnoy ekonomiki i vysokikh tempov razvitiya informatsionnykh tekhnologiy imenno avtomatizatsiya vsekh biznes-protsessov kompanii mozhet dat' reshayushchee preimushchestvo nad konkurentami. V bol'shinstve sluchaev eto dostizhenie vozmozhno blagodarya ERP-sistemam. Oni imeyut modul'nuyu strukturu, soderzhashchuyu komponent, orientirovannyy na vzaimodeystvie kompanii s klientami. Etot modul' nazyvaetsya CRM-sistemoy. On yavlyaetsya odnim iz osnovnykh moduley, tak kak uspekh lyuboy kompanii vo mnogom zavisit ot produktivnoy raboty kompanii s klientami. V zadachi CRM-sistemy vkhodit sbor i sokhranenie informatsii o klientakh, analiticheskaya obrabotka dannykh s posleduyushchim prinyatiem maksimal'no effektivnykh resheniy. Sokhranenie postoyannykh klientov i privlechenie novykh yavlyaetsya odnoy iz prioritetnykh zadach lyuboy kompanii, poskol'ku blagodarya klientam kompaniya poluchaet pribyl'. Kniga posvyashchena sozdaniyu programmnogo modulya raboty s klientami v ERP-sisteme kommercheskoy organizatsii, a takzhe putyam primeneniya informatsii o klientakh i vozmozhnosti ee avtomatizirovannoy obrabotki. Obrabotka predstavlena v vide metoda, postroennogo na osnove iskusstvennoy neyronnoy seti, obuchayushcheysya s uchitelem. |