| The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business Softcover Repri Edition Contributor(s): Kotler, Philip (Author), Berger, Roland (Author), Bickhoff, Nils (Author) |
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ISBN: 3662569280 ISBN-13: 9783662569283 Publisher: Springer OUR PRICE: $61.74 Product Type: Paperback - Other Formats Published: May 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Management Science - Business & Economics | Entrepreneurship |
| Dewey: 650 |
| Series: Quintessence |
| Physical Information: 0.26" H x 6.14" W x 9.21" (0.41 lbs) 113 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions. |