| Critical Public Relations. Contexts and Issues: Critically discuss the assertion that "public relations is the art of getting material into the media Contributor(s): Mastroianni, Fotini (Author) |
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ISBN: 3668450994 ISBN-13: 9783668450998 Publisher: Grin Verlag OUR PRICE: $34.68 Product Type: Paperback Published: June 2017 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Marketing - General |
| Physical Information: 0.06" H x 5.83" W x 8.27" (0.10 lbs) 24 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: Public Relations' definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda. This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society. |