| Unilever Company Case Study Contributor(s): Kahungu, Leonard (Author) |
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ISBN: 3668730571 ISBN-13: 9783668730571 Publisher: Grin Verlag OUR PRICE: $36.01 Product Type: Paperback Published: June 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Physical Information: 0.07" H x 5.83" W x 8.27" (0.11 lbs) 28 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Academic Paper from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, course: LRPM, language: English, abstract: Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world. |