| Brainstorming. A How-To Strategy Guide Contributor(s): Anonym (Author) |
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ISBN: 3668918414 ISBN-13: 9783668918412 Publisher: Grin Verlag OUR PRICE: $36.01 Product Type: Paperback Published: May 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Physical Information: 0.04" H x 5.5" W x 8.5" (0.08 lbs) 20 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana - and improved upon it. He named this new technique after this Indian method: "using the brain to storm a problem". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem. |