| Consumer Behavior in Tourism. A Mediation Analysis of Attitude Contributor(s): Binh Nga, Giap (Author) |
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ISBN: 3668965374 ISBN-13: 9783668965379 Publisher: Grin Verlag OUR PRICE: $37.53 Product Type: Paperback Published: August 2019 |
| Additional Information |
| BISAC Categories: - Travel | Maps & Road Atlases (see Also Reference - Atlases, Gazetteers & Maps) - Social Science |
| Physical Information: 0.08" H x 5.83" W x 8.27" (0.12 lbs) 32 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Essay from the year 2019 in the subject Tourism, grade: 1.5, Vietnam National University Hanoi, language: English, abstract: This paper reports on a study of consumer behavior in tourism. It surveyed approximately 550 tourists in the north of Vietnam to assess levels of consumer behavior including perception, attitude and behavior. Independent variables included region and the gender of tourists. Although there are no region and gender differences in consumer behavior, correlations and mediating relationships are found. |
