| ((( ABA ))) Audio Branding Academy Yearbook 2012/2013 Contributor(s): Bronner, Kai (Editor), Hirt, Rainer (Editor), Ringe, Cornelius (Editor) |
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ISBN: 383297878X ISBN-13: 9783832978785 Publisher: Nomos Verlagsgesellschaft OUR PRICE: $52.25 Product Type: Paperback - Other Formats Published: May 2013 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Computers | Digital Media - Audio - Business & Economics | Marketing - General |
| Dewey: 658.827 |
| Series: Audio Branding Academy Yearbook |
| Physical Information: 0.6" H x 5.9" W x 8.9" (0.80 lbs) 263 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Yearbook contains the proceedings of the Audio Branding Congress 2012 that took place at Oxford University. Included are impressive award case studies of brands like Nokia, Dell, Harrods and The Linde Group, contributions from the scientific Call for Papers, and a comprehensive documentation of the branch study Audio Branding Barometer 2012 among others. |