| Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis 2013 Edition Contributor(s): Schlee, Christian (Author) |
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ISBN: 3834823953 ISBN-13: 9783834823953 Publisher: Springer Vieweg OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: October 2013 |
| Additional Information |
| BISAC Categories: - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Business & Economics | Industries - Retailing - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) |
| Dewey: 658.872 |
| Physical Information: 0.82" H x 5.83" W x 8.27" (1.06 lbs) 339 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks. |