| Advances in Advertising Research (Vol. 1): Cutting Edge International Research 2010 Edition Contributor(s): Terlutter, Ralf (Editor), Diehl, Sandra (Editor), Okazaki, Shintaro (Editor) |
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ISBN: 3834921114 ISBN-13: 9783834921116 Publisher: Gabler Verlag OUR PRICE: $85.49 Product Type: Hardcover Language: German Published: June 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Management Science |
| Dewey: 659.1 |
| Series: European Advertising Academy |
| Physical Information: 1.1" H x 6" W x 8.4" (1.40 lbs) 412 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book. |