| An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativene 2011 Edition Contributor(s): Zacharias, Nicolas (Author) |
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ISBN: 3834933384 ISBN-13: 9783834933386 Publisher: Gabler Verlag OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: September 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Production & Operations Management - Business & Economics | Management - General |
| Dewey: 658.514 |
| Series: Neue Perspektiven Der Marktorientierten Unternehmensführung |
| Physical Information: 0.24" H x 5.83" W x 8.27" (0.33 lbs) 97 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages. |