| Advances in Advertising Research (Vol. III): Current Insights and Future Trends 2012 Edition Contributor(s): Langner, Tobias (Editor), Okazaki, Shintaro (Editor), Eisend, Martin (Editor) |
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ISBN: 3834942901 ISBN-13: 9783834942906 Publisher: Gabler Verlag OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: June 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 659.107 |
| Series: European Advertising Academy |
| Physical Information: 1.17" H x 6.17" W x 8.48" (1.48 lbs) 436 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. |