| Steuerung Des Markentransfererfolgs 2007 Edition Contributor(s): Reinstrom, Christian (Author), Sattler, Prof Dr Henrik (Foreword by) |
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ISBN: 3835008595 ISBN-13: 9783835008595 Publisher: Gabler Verlag OUR PRICE: $61.74 Product Type: Paperback Language: German Published: January 2008 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: Marken- Und Produktmanagement |
| Physical Information: 0.52" H x 5.83" W x 8.27" (0.67 lbs) 202 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Christian Reinstrom analysiert die Steuerungsm glichkeiten des Markentransfererfolgs. Er entwickelt ein hypothesengeleitetes Modell und berpr ft es in einer gro zahligen Konsumentenbefragung. |
