| International Marketing Dynamics Contributor(s): Taderera, Faustino (Author) |
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ISBN: 3838362721 ISBN-13: 9783838362724 Publisher: LAP Lambert Academic Publishing OUR PRICE: $81.05 Product Type: Paperback Published: May 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 1.5" H x 6" W x 9" (2.18 lbs) 684 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly complex, rich and growing international marketing profession which is now taking centre stage in business both public and private. - Bring the reality of the critical importance of international marketing as the creator of the all important foreign currency required to service and oil world trade - Give the busy college and university professor/lecturer an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides. |
