| Innovation and Marketing of Fast Moving Consumer Goods Contributor(s): Thorsteinsson, Gisli (Author), Page, Tom (Author) |
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ISBN: 3843366489 ISBN-13: 9783843366489 Publisher: LAP Lambert Academic Publishing OUR PRICE: $50.27 Product Type: Paperback Published: October 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.15" H x 6" W x 9" (0.23 lbs) 64 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically? |