| Sotsial'naya Reklama Contributor(s): Grigoryan Ekaterina (Author) |
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ISBN: 3844352910 ISBN-13: 9783844352917 Publisher: LAP Lambert Academic Publishing OUR PRICE: $81.05 Product Type: Paperback Language: Russian Published: June 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.48" H x 6" W x 9" (0.70 lbs) 212 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: V rabote predstavleny rezul'taty issledovaniya roli sotsial'noy reklamy v formirovanii moral'no-nravstvennykh tsennostey sovremennoy molodezhi. Proanalizirovany teoreticheskie i metodologicheskie aspekty vliyaniya sotsial'noy reklamy na formirovanie moral'no-nravstvennykh tsennostey sovremennoy molodezhi. Vyyavleno otnoshenie molodezhi goroda Penzy k sotsial'noy reklame, opredeleny vozmozhnosti sotsial'noy reklamy v reshenii molodezhnykh problem. Proanalizirovany osnovnye zakazchiki i tematika sotsial'noy reklamy. Postroen reyting aktual'nykh tem sotsial'noy reklamy g.Penzy s tochki zreniya naseleniya, a takzhe dana otsenka razvitosti gorodskoy sotsial'noy reklamy zhitelyami g.Penzy. Na osnovanii rezul'tatov provedennogo issledovaniya byli predlozheny meropriyatiya po sovershenstvovaniyu rynka sotsial'noy reklamy goroda Penzy, meropriyatiya po sovershenstvovaniyu sotsial'noy reklamy v molodezhnoy srede, v zavisimosti ot vozrasta molodogo pokoleniya. Byla razrabotana i obosnovana model' formirovaniya moral'no-nravstvennykh tsennostey sovremennoy molodezhi posredstvom sotsial'noy reklamy. |