| Gender Adresata Kak Pragmaticheskiy Faktor Kommunikatsii Contributor(s): Nazarova Ekaterina (Author) |
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ISBN: 3845416440 ISBN-13: 9783845416441 Publisher: LAP Lambert Academic Publishing OUR PRICE: $69.77 Product Type: Paperback Language: Russian Published: August 2011 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Literacy |
| Physical Information: 0.38" H x 6" W x 9" (0.55 lbs) 164 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Monografiya posvyashchena izucheniyu problem gendera v russkom obshchenii. Osnovnaya problema - adresatsiya obshcheniya predstavitelyam muzhskogo ili zhenskogo gendera. V rabote na materiale povsednevnogo obshcheniya, reklamy i tekstov glyantsevykh zhurnalov rassmatrivaetsya, kak zavisit soderzhanie i yazykovaya forma obshcheniya ot gendera adresata. Predlozhena model' opisaniya, osnovannaya na ponyatii gendernogo markera - fragmenta vyskazyvaniya, odnoznachno ukazyvayushchego na gender adresata. V sootvetstvii s genderom real'nogo ili predpolagaemogo adresata govoryashchiy vybiraet soderzhatel'nye i formal'nye sredstva, markiruyushchie adresata, a slushayushchiy mozhet po etim markeram vosstanovit' predstavlenie adresanta o gendere adresata. Issledovanie mozhet byt' polezno lingvistam, zhurnalistam, lyudyam, interesuyushchimsya russkoy kommunikativnoy kul'turoy. |