| Marketing Intellektual'noy Sobstvennosti Contributor(s): Bykova Ol'ga (Author), Ol'khovskaya Mariya (Author) |
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ISBN: 3848446561 ISBN-13: 9783848446568 Publisher: LAP Lambert Academic Publishing OUR PRICE: $60.53 Product Type: Paperback Language: Russian Published: April 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.34" H x 6" W x 9" (0.49 lbs) 144 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: V nastoyashchey knigi avtory predlagayut izuchit' marketing ob"ektov intellektual'noy sobstvennosti na prakticheskikh primerakh. Rassmatrivayutsya konkretnye situatsii, ukazany puti ikh gramotnogo razresheniya, dany kommentarii. Marketing intellektual'noy sobstvennosti - eto kniga dlya vsekh, kto stremit'sya poluchit' praktiko-orientirovannye znaniya. Avtory ne stavili tsel'yu svoey raboty izlozhit' primery po kazhdomu ob"ektu intellektual'noy deyatel'nosti, a namerenno vybrali te, kotorye vyzyvayut naibol'shee kolichestvo voprosov. Kniga daet otvety na voprosy strategicheskogo formirovaniya kontseptsii marketinga primenitel'no k ob"ektam intellektual'noy sobstvennosti: ot tovarnykh znakov i brendov do meditsinskikh preparatov. |
