| Audio Branding Yearbook 2014/2015: ((( ABA ))) Audio Branding Academy Contributor(s): Bronner, Kai (Editor), Ringe, Cornelius (Editor), Hirt, Rainer (Editor) |
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ISBN: 3848717336 ISBN-13: 9783848717330 Publisher: Nomos Verlagsgesellschaft OUR PRICE: $42.75 Product Type: Paperback Published: November 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Law - Social Science | Media Studies |
| Physical Information: (1.18 lbs) 155 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were announced. On the Academy Day, four half-day workshops with education opportunities for newcomers and professionals were offered. Topics included basics of audio branding, licensing and legal matters and testing music in advertising. In this Yearbook, you will find the proceedings of the Audio Branding Awards. It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment. |