| True: A Technique For Finding Insights. Contributor(s): Gjerløff, Martin (Author) |
|
 |
ISBN: 8797189936 ISBN-13: 9788797189931 Publisher: True. a Technique for Finding Insights. OUR PRICE: $14.25 Product Type: Paperback Published: August 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.21" H x 5" W x 8" (0.24 lbs) 102 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources |