| Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective 2001 Edition Contributor(s): Sirgy, M. Joseph (Author) |
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ISBN: 9048158915 ISBN-13: 9789048158911 Publisher: Springer OUR PRICE: $237.49 Product Type: Paperback - Other Formats Published: December 2010 |
| Additional Information |
| BISAC Categories: - Medical | Public Health - Medical | Research - Social Science | Research |
| Dewey: 306 |
| Series: Social Indicators Research |
| Physical Information: 0.94" H x 6.14" W x 9.21" (1.43 lbs) 458 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations. |