| Product and Brand Management Marketing Management Specialization Contributor(s): Prof Patil, Ameya Anil (Author) |
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ISBN: 9389944414 ISBN-13: 9789389944419 Publisher: Nirali Prakhashan OUR PRICE: $18.99 Product Type: Paperback Published: February 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Mail Order |
| Physical Information: 0.37" H x 6.69" W x 9.61" (0.63 lbs) 174 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The endeavour in writing this book has been to put forward the basic concepts of Product and Brand Magement and present them to the students in such a way that it delivers to the students a capacity to understand and alyse marketing activity in today's uncertain environment. |