| The Way of the Innovation Master Contributor(s): Baumgartner, Jeffrey (Author) |
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ISBN: 9491156004 ISBN-13: 9789491156007 Publisher: Jpb OUR PRICE: $12.30 Product Type: Paperback Published: December 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Physical Information: 0.52" H x 5.98" W x 9.02" (0.75 lbs) 230 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles: 1) The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was. 2) A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses. 3) A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know. Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation - and a must read for any manager who wants really to understand the innovation process. |