| Anticonventional Thinking: The Creative Alternative to Brainstorming Contributor(s): Baumgartner, Jeffrey (Author) |
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ISBN: 9491156047 ISBN-13: 9789491156045 Publisher: Jpb OUR PRICE: $14.36 Product Type: Paperback - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics - Self-help | Creativity |
| Physical Information: 0.26" H x 5.06" W x 7.81" (0.28 lbs) 124 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations. |