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This work reveals the role, contribution and modus operandi of Zionist private enterprise in the Jewish rural and urban settlement of Palestine between the start of the century and the outbreak of the First World War. The book demonstrates that the role of private enterprise was extensive both in terms of land purchases and in terms of settlement activities. The author recapitulates these efforts, categorizes these activities as unique and identifies the underlying rationale of "national capitalism". The private investors and companies employed economic-commercial means to secure national-Zionist objectives. They were willing to be content with limited profits and received in compensation the emotional gains accruing from their contribution to building the Land of Israel.