| Travel Behaviour Modification (Tbm) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport 2019 Edition Contributor(s): Sukor, Nur Sabahiah Abdul (Author), Basri, Nur Khairiyah (Author) |
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ISBN: 9811325049 ISBN-13: 9789811325045 Publisher: Springer OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: September 2018 |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Power Resources - General - Science | Environmental Science (see Also Chemistry - Environmental) - Education |
| Dewey: 333.7 |
| Series: Springerbriefs on Case Studies of Sustainable Development |
| Physical Information: 0.18" H x 6.14" W x 9.21" (0.29 lbs) 68 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning. |
