| Fashion and Film: Moving Images and Consumer Behavior 2020 Edition Contributor(s): Bug, Peter (Editor) |
|
 |
ISBN: 9811395446 ISBN-13: 9789811395444 Publisher: Springer OUR PRICE: $151.99 Product Type: Paperback - Other Formats Published: September 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Social Science | Media Studies - Business & Economics | Corporate Finance - General |
| Dewey: 302.302 |
| Physical Information: 301 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films' or 'fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective. |
