| Review Comment Analysis for E-Commerce Contributor(s): Rong Zhang, Aoying Zhou Wenzhe Yu (Author) |
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ISBN: 9813100044 ISBN-13: 9789813100046 Publisher: World Scientific Publishing Company OUR PRICE: $86.45 Product Type: Hardcover - Other Formats Published: July 2016 |
| Additional Information |
| BISAC Categories: - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Computers | Information Technology - Computers | Databases - General |
| Dewey: 658.84 |
| Series: East China Normal University Scientific Reports |
| Physical Information: 0.7" H x 6" W x 9.1" (0.95 lbs) 172 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation. |