Marketing Manipulation Contributor(s): Michael Kamins (Author) |
|
ISBN: 9813234709 ISBN-13: 9789813234703 Publisher: Wsp/Now Publisher OUR PRICE: $83.60 Product Type: Hardcover Published: August 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General |
Dewey: 381.33 |
LCCN: 2018011140 |
Series: World Scientific-Now Publishers Business |
Physical Information: 0.63" H x 6" W x 9" (1.12 lbs) 252 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment. |