| The Naming Book Lib/E: 5 Steps to Creating Brand and Product Names That Sell Contributor(s): Kessel, Al (Read by), Flowers, Brad (Author) |
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ISBN: ISBN-13: 9798200573905 Publisher: Gildan Media Corporation OUR PRICE: $14.39 Product Type: Compact Disc Published: October 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Strategic Planning - Business & Economics | Entrepreneurship |
| Descriptions, Reviews, Etc. |
| Publisher Description: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between cool and clear, and narrow down your list of names with five easy tests. |
