| The Forgotten Foundations of Fundraising: Practical Advice and Contrarian Wisdom for Nonprofit Leaders Contributor(s): Menasche, Steve (Read by), Beer, Jeremy (Author), Cain, Jeffrey (Author) |
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ISBN: ISBN-13: 9798200585618 Publisher: Gildan Media Corporation OUR PRICE: $17.99 Product Type: Compact Disc - Other Formats Published: April 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - Fundraising & Grants |
| Descriptions, Reviews, Etc. |
| Publisher Description: In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one. |