| Artificial Intelligence for Marketing Lib/E: Practical Applications Contributor(s): Sterne, Jim (Author), Poe, Gary Allan (Read by) |
|
 |
ISBN: ISBN-13: 9798200593491 Publisher: Gildan Media Corporation OUR PRICE: $22.49 Product Type: Compact Disc Published: April 2018 |
| Additional Information |
| BISAC Categories: - Computers | Enterprise Applications - Business Intelligence Tools - Business & Economics | Marketing - General |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: ● Speak intelligently about Artificial Intelligence and its advantages in marketing ● Understand how marketers without a Data Science degree can make use of machine learning technology ● Collaborate with data scientists as a subject matter expert to help develop focused-use applications ● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies--and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. |