| The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, Linkedin, and Other Social Networks Contributor(s): Belew, Shannon (Author), Hoctor, Judy (Read by) |
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ISBN: ISBN-13: 9798200624669 Publisher: Gildan Media Corporation OUR PRICE: $25.18 Product Type: MP3 CD - Other Formats Published: February 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Sales & Selling - General - Computers | Web - Social Media |
| Dewey: 658.872 |
| Descriptions, Reviews, Etc. |
| Publisher Description: Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: - Use content and conversations to build online relationships that transition to sales - Execute realistic sales strategies for each of the major social media platforms - Spot social media trends that may influence future buying behaviors - Sell online in B2B and B2C environments - Turn social shares (likes, favorites, +1s) into social sales - Set tangible goals - Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment poised to explode as the adoption of smartphones and tablets grows--The Art of Social Selling is essential reading for every sales professional. |
