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This is a great insight into Maritime Industry that all International trade enthusiasts should read!
This book provides an insider's approach to worldwide maritime public relations. It explains in simple, actionable stages how you may use public relations to raise your profile, win business, and avoid problems.
Read this book to get the following seven benefits of public relations:
- Improve reputation: Learn how to influence attitudes and behaviors and build good relations.
- Grow awareness: Boost your profile in the local, national and international maritime press and on social media.
- Create opportunities: Reach a global audience beyond the limits of your existing network.
- Work with key people: Build the profile of your senior team as key people of influence in your niche.
- Increase value: Improve the value of your business and increase your price points.
- Protect your business: Shield your business from crises through planning.
- Find a higher purpose: Identify an inspiring ethos and bold message that will galvanize your team, clients, and stakeholders. Drive real change in your industry.