| Baba Ramdev'S Patanjali Business: Baba Ramdev And His Career Of Popularising Yoga And Ayurveda: Attaining Moksha In The Himalayas Contributor(s): Rakowski, Ayana (Author) |
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ISBN: ISBN-13: 9798450762302 Publisher: Independently Published OUR PRICE: $9.49 Product Type: Paperback Published: August 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Workplace Culture |
| Physical Information: 0.28" H x 5.98" W x 9.02" (0.41 lbs) 120 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Swami Ramdev, also known as Baba Ramdev is an Indian yoga teacher and businessman, primarily known for his popularising Yoga and Ayurveda in India. When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether. He was to become Baba Ramdev, the celebrated yoga guru, and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth. This book offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna |