| Culture and the 21st Century Consumer Contributor(s): de la Calzada, Iris Luanne (Author) |
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ISBN: ISBN-13: 9798665077130 Publisher: Independently Published OUR PRICE: $28.50 Product Type: Paperback Published: July 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General |
| Physical Information: 0.08" H x 6" W x 9" (0.14 lbs) 34 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not entirely new concepts, have become increasingly diverse and dynamic in form and interactions. Understanding the myriad of variables that are responsible for this cultural interplay is, therefore, an important consideration for future business leaders both in the local and international trading markets |