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The wrestling world is more than seeing the athletes in the ring, it is the outside of the squared circle that fans are also interested in hearing about. Wrestling entrepreneurs over the years have found ways to make money by catering to the public's need for information on their favourite stars, be it through books, magazines and the occasional documentary.

In the 1990's, the widespread use of videotapes allowed the creation of the shoot interview concept, where the wrestlers are sat down in front of a camera and interviewed on their career and perhaps occasionally their non-wrestling lives. These interviews were excellent vehicles in hearing about the athletes but some of them were quite poorly produced and rarely could the word 'investigative" be used to describe them.

Allowing fan interaction through the submission of questions was not new (it has been done over the phone in the late 1990's by another company) but here we get that bit more. We actually see the wrestlers pushed a bit for more meaty responses at times.