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Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace
Contributor(s): Piqueras-Fiszman, Betina (Editor), Spence, Charles (Editor)
ISBN: 0081003501     ISBN-13: 9780081003503
Publisher: Woodhead Publishing
OUR PRICE:   $247.50  
Product Type: Hardcover
Published: April 2016
Qty:
Additional Information
BISAC Categories:
- Technology & Engineering | Food Science - General
- Science | Life Sciences - Neuroscience
Dewey: 664.072
LCCN: 2015960564
Series: Woodhead Publishing Food Science, Technology and Nutrition
Physical Information: 0.8" H x 5.9" W x 9.1" (1.45 lbs) 376 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink.

The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience.