| Sensory Evaluation Practices Contributor(s): Stone, Herbert (Editor), Bleibaum, Rebecca N. (Editor), Thomas, Heather A. (Editor) |
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ISBN: 0123820863 ISBN-13: 9780123820860 Publisher: Academic Press OUR PRICE: $94.95 Product Type: Hardcover - Other Formats Published: August 2012 |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Food Science - General |
| Dewey: 664.072 |
| Series: Food Science and Technology (Academic Press) |
| Physical Information: 1.1" H x 7.8" W x 9.3" (2.35 lbs) 446 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. |